Step into a world of storybook wonder as the London Summer Event Show returns for 2026 with its most enchanting theme yet. Secret Garden is inspired by hidden paths, wild botanicals, and the quiet magic of midsummer evenings, transforming the iconic, Art Deco 60 Great Queen Street into an immersive summer escape. Imagine delicate meadow florals, soft moss, toadstools, and winding mythical trails. Creating a landscape where fantasy and nature intertwine and welcoming you into a vibrant, imaginative experience from the moment you arrive.
Your journey begins in the Firefly Garden, where our theming sponsor, PaperPoms, will showcase spectacular oversized floral creations. Complemented by exquisite real blooms from our floral sponsor, Hybrid, this space sets the tone for an unforgettable experience. Here, you’ll also discover our new Interactive Zone, where London’s most experiential suppliers will share exciting ideas and inspiration for your upcoming events.
Continue into the Butterfly Pavilion, where this year’s entertainment sponsor, Asteria’s Playground, will bring the space to life with ethereal performers and immersive storytelling. Enjoy a drink and take in the atmosphere as you meet a curated selection of venues and suppliers ready to spark fresh event concepts.
Of course, exceptional food plays a starring role in the journey. Our catering sponsor, Moving Venue, will present a fresh, seasonal selection of tasting dishes inspired by the essence of a summer garden in full bloom, perfect for sampling new catering trends and ideas for your upcoming events.
Next, step into the Spring Meadow, a vibrant showcase space filled with leading event venues and suppliers from across the industry. From venues and experiential brands to florists, entertainment specialists and immersive suppliers, this is your opportunity to source, connect and be inspired. You’ll also get the chance to learn a new skill in the creative, hands-on workshop sessions.
Finally, take a gentle stroll to Willow Walk, home to our seminar programme, where you’ll discover expert insights, emerging trends and top industry tips, as well as the newly reimagined Energy Lounge – designed to help you re-energise, recharge and get creative as you explore a new era of wellness within events.
The London Summer Event Show 2026 promises a journey of discovery, full of creativity and event inspiration! Register today and step into the Secret Garden, where unforgettable summer ideas are waiting to be unlocked!
